Key Strategies for Success on Amazon with Jeff Cohen of Seller Labs

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Jeff Cohen is a brand entrepreneur and the Vice President of Marketing at Seller Labs. Seller Labs offers Amazon seller software designed to increase profits and drive growth. The company’s services encompass Amazon advertising, customer review optimization, SEO, and more.

Jeff joined Seller Labs back in 2014 and has since helped the company become a leading revenue optimization platform. Before this, he spearheaded the launch lifecycle of both and Throughout his career, he has become an authority on Amazon, e-commerce, and digital marketing.

Here’s a glimpse of what you’ll learn:

• Jeff Cohen shares his tips for selling your existing products on the Amazon platform
• How much of your catalog should be on Amazon?
• Managing inventory as an FBA business
• What are some of the liabilities and risks for businesses looking to sell on Amazon?
• The value of knowing your audience and how they shop online
• What are the key components of a great Amazon listing?
• Jeff’s advice to new sellers on Amazon
• Ad management and how to make the most out of your marketing budget
• Jeff dispels the myth of the Amazon “secret sauce”

In this episode…

The hard truth of Amazon is that there is no “secret sauce.” While many gurus have advertised a single strategy for success, the reality is far more complicated. Amazon is a dense marketplace that keeps its cards close to its chest. Plenty of experts claim they have the answers, but few are able to prove it with data. So, how exactly do you succeed as a seller on the Amazon platform?

Seller Labs’ international team works with thousands of Amazon sellers every day. They offer product revenue optimization and advertising management that help companies stand out from the endless competition. More specifically, Jeff Cohen, the Vice President of Marketing at Seller Labs, has mastered the ins and outs of building a brand’s presence on the Amazon platform. So, what are Jeff’s recommendations for new Amazon sellers?

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jeff Cohen, the Vice President of Marketing for Seller Labs, about his advice to brands looking to sell on Amazon. Jeff reviews every step of the Amazon process, from managing inventory to optimizing advertising. He also explains some of the common pitfalls that brands face on the platform and how to overcome them. Find out more by checking out this episode!

Sponsor for this episode...
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